Press Release
CBRE Releases Insights from 2024 European Hotel Investor Intentions Survey
June 18, 2024
CBRE has unveiled insights from its 2024 European Hotel Investor Intentions Survey, offering a comprehensive view of the investment landscape across the continent. The survey, conducted globally between January and February 2024, indicates a robust outlook among investors, with over 40% intending to significantly increase hotel investments in the coming year. This bullish sentiment reflects a growing confidence in the sector's resilience and potential for growth.
Luxury and upper upscale segments are favored, emphasizing a focus on premium offerings, while full-service hotels are preferred for their comprehensive guest experiences. Value-add and opportunistic strategies dominate investor preferences, with Central Business Districts (CBDs) emerging as the most attractive investment locations.
Despite optimism, challenges such as rising interest rates and labor costs loom large for investors, with over 80% citing geopolitics as a potential challenge in Europe. However, value-add strategies, particularly re-positioning opportunities, are in high demand, reflecting a preference for unaffiliated hotels and soft brands. While resorts remain popular, CBD hotels have gained prominence, reflecting evolving traveler preferences and market dynamics.
Overall, the survey highlights evolving trends shaping the European hotel investment landscape, with investors expressing confidence in the sector's potential for growth and value creation despite challenges.
Luxury and upper upscale segments are favored, emphasizing a focus on premium offerings, while full-service hotels are preferred for their comprehensive guest experiences. Value-add and opportunistic strategies dominate investor preferences, with Central Business Districts (CBDs) emerging as the most attractive investment locations.
Despite optimism, challenges such as rising interest rates and labor costs loom large for investors, with over 80% citing geopolitics as a potential challenge in Europe. However, value-add strategies, particularly re-positioning opportunities, are in high demand, reflecting a preference for unaffiliated hotels and soft brands. While resorts remain popular, CBD hotels have gained prominence, reflecting evolving traveler preferences and market dynamics.
Overall, the survey highlights evolving trends shaping the European hotel investment landscape, with investors expressing confidence in the sector's potential for growth and value creation despite challenges.